Lucknow, Mar 25 : Setting up another record of its sorts, Holi revelers in Uttar Pradesh gulped down liquor worth over Rs 25 crore in the last week.
The sale of liquor has crossed last Diwali and New Year’s celebrations, sources in Uttar Pradesh Excise department disclosed on Monday.
The Excise officials are upbeat on the sale of liquor and credit the new Excise policy for the booming business.
The Lucknowites again proved to be the ‘coveted customers’ for Excise department as they consumed liquor of worth 16 crore in three days during Holi celebration.
Prayagraj stood second where a total of Rs 9.5 cr worth liquor/beer was sold during Holi.
Sources said that Indian Made Foreign Liquor bottles of worth Rs 2.5 cr were sold each day on March 19, 20 and 22 while Rs 1.5 cr worth country made liquor and Rs one crore worth beer cans were sold on these days.
“This broke the previous record of liquor sale on Holi also,” they said. This Holi, 44,810 bottles of IMFL, 43,854 bottles/cans of beer and 1,61,814 lakh litres of country liquor were sold in Prayagraj.
On New Year celebration, the Lucknowites had consumed Indian Made Foreign Liquor (IMFL) worth Rs four cr in the parties organised at different restaurants, bars, hotels and in private homes on New Year eve 2018. Lucknow recorded a sale of one lakh bottles of IMFL during the New Year celebrations.
The sources disclosed that during the last week of 2018, the sale of country liquor had witnessed an increase of 91.83 per cent (from last week of the year 2017). The increase in IMFL sale was 70.50 per cent from last week of the year 2017 and that of beer, 70.70 per cent from the same period of the year 2017. The sources in Excise department disclosed that the department had sold IMFL bottle of worth 1.5 crore on December 31, 2017.
The Excise officials believe that the new Excise policy worked in their favour resulting in record sale this Holi. “The department had ensured that the consumers get quality liquor and also ensured availability of stock at the shops. This made the business easy. The sale picked up on March 19 and the trend continued on March 20 and March 22.The sale of liquor proved a trend setter for the department,” said general secretary of Lucknow Liquor Association, KL Maurya.
He said the sale of liquor remained good during January and February also. “The government decision to increase the time of opening of shops selling liquor also worked in our favour,” he added.