AIFF's video fitness campaign impresses viewers

AIFF's video fitness campaign impresses viewers

Agency News

New Delhi, Apr 28: In a bid to inspire and promote fitness among fans with the entire country locked due to the COVID-19 pandemic, the AIFFs video campaign has garnered more than four lakh views in less than four weeks.

The #FitWithIndianFootball campaign which began on April 2 have recorded a combined total of 431K video views -- an average of 86.4K views per video, along with 187K engagements in all. It has garnered 1.56 million impressions across social media platforms and has seen wide participation, both male and female, from across the nation and across all age groups, the AIFF informed on its website.

The likes of BhaichungBhutia, Sunil Chhetri, Gurpreet Singh Sandhu, SandeshJhingan, Ashalata Devi, AditiChauhan, JejeLalpekhlua among others, were involved in the campaign, explaining exercises that one can execute at home with a football, and in the process, encouraging fans to do the same to stay fit, and healthy. (UNI)