Mumbai, Mar 4 : IMPACT Wrestling, a subsidiary of Anthem Sports & Entertainment Inc and one of the world’s largest professional wrestling organisations, announced on Wednesday a new television distribution deal with Discovery India, expanding its audience reach across Indian subcontinent.
“We are delighted to partner with Impact Wrestling in our attempt to showcase the best possible professional wrestling action for discerning fans in India,” said Vijay Rajput, Senior Vice President, Affiliate Sales and Head of Sports Business – South Asia, Discovery.
“Wrestling as a sport continues to show positive uptake in the country and we are eager to grow it as a focus area in our programming mix.” “IMPACT Wrestling has always maintained a strong presence in India and the Indian subcontinent where our passionate fan base continues to grow,” said Ed Nordholm, Chief Corporate Officer of Anthem Sports & Entertainment and president of IMPACT Wrestling. As part of the agreement, Discovery will broadcast 12 monthly IMPACT Plus specials on DYSPORT and DSPORT HD across Indian subcontinent.
The deal will include monthly specials from IMPACT Wrestling’s IMPACT Plus service, including Sacrifice from February and Lockdown in March. Since its inception in 2002, IMPACT has been a leading destination for professional wrestling fans, televised globally in 120 countries, while growing its popularity and reach on YouTube, Twitch, Pluto, and social media platforms. (UNI)