Hero MotoCorp to be Dakar Rally title broadcast sponsor

Hero MotoCorp to be Dakar Rally title broadcast sponsor

Agency News

New Delhi, Jan 12 : Lex Sportel has partnered with Hero MotoCorp, manufacturer of motorcycles and scooters, for broadcast of the Dakar Rally in India on DSPORT Channel. Hero MotoSports Team is participating in Dakar 2020 with four riders, a first – 2019 Pan Africa Rally winner - Joaquim Rodrigues, Indian Ace rider - CS Santosh, Former World Rally Champion - Paulo Goncalves, and the latest addition - Sebastian Buhler (who replaced the injured Oriol Mena).

More than 550 competitors covering nearly 7900 km of varying terrain, including desert, canyons, dunes and mountains, throughout Saudi Arabia are participating in the 42nd edition of the Dakar Rally. The Rally has completed the first week of this year’s edition and will commence Stage 7 of 12 overall stages on Sunday.

Hero MotoSports Team Rally – the motorsports team of Hero MotoCorp – has become a flagbearer of Indian Motorsports in the global arena, since its formation in 2016. The Team has registered impressive performances across the globe and has been a regular participant at the Dakar Rally since 2017.

RC Venkateish, MD Lex Sportel, said, “We are delighted to have Hero MotoCorp as our Title Broadcast Partner, and this association has enabled us to bring the Dakar Rally to motorsports fans in India. This is the world’s most grueling rally raid and I am sure this broadcast will go a long way in building a new fan base in the country by providing them access to Dakar action.”

Motorsports enthusiasts in India will now get a chance to catch a 30-minutes daily highlights package on DSport at 2230 every day between January 11-17, as well as two weekly highlights. (UNI)