Kolkata, Aug 1 : ASICS has announced tie up with Olympic bronze medalist Sakshi Malik as its brand athlete, reinforcing its foothold in the wrestling segment.
"This association with India’s first woman wrestler to win an Olympic medal, reinstates the brand’s legacy with the sport, "said a statement of ASICS, a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. Leaders in the sports gear category globally, this association with the recently qualified for the World Championship wrestler and a medal prospect at the 2020 Tokyo Olympics, Sakshi asserted the brand’s motto of ‘I Move Me’, a contemporary expression of ASICS’ founding philosophy ‘Anima Sana In Corpore Sano’ – a sound mind in a sound body.
The 26-year-old grappler, managed by JSW Sports, who took home silver at the United World Wrestling (UWW) ranking series in the 65kg weight category recently in March, has been showing signs of turning up the heat on the mat and will hope to take it a few notches higher in Tokyo. While she strategizes on defeating her opponents, ASICS wishes to be her fitness partner to help her train her mind to beat the opponent. (UNI)