Cricket celebrates most diversely supported tournament in history

Cricket celebrates most diversely supported tournament in history

Agency News

London, Jul 13: The Duke of Sussex promised on the opening day of the ICC Men's Cricket World Cup 2019 that England and Wales would provide a celebration of cultural diversity - and the tournament has more than lived up to the promise.In his inspiring opening address at The Oval, The Duke of Sussex said that 'teams would feel as though they were playing in front of a home crowd every time they take to the field'.

Players, coaches, administrators and commentators alike have rejoiced at the
most diverse ICC Men's Cricket World Cup in history - with fans providing a blaze
of colour and a cacophony of noise at the packed matches in the Group Stages
and semi-finals.

And tomorrow when hosts England take on New Zealand in the final at the Home
of Cricket, Lord's, in front of fans representing all ten competing sides - and a
further 39 countries around the world - the ICC Men’s Cricket World Cup 2019 will
receive a fitting and colourful finale to one of the greatest tournaments in history.
18 per cent of tickets for the tournament were sold overseas and supporters have
been flying in from all corners of the globe to support their team and be part of a
World Cup - something reflected by the fact that the CWC received over 4 million
ticket applications from across 157 different countries.

The South Asian communities have come out in huge numbers with 324,000
tickets sold to fans supporting those teams with 50 per cent of the public sales
going to fans of teams other than the hosts, England.

Encouragingly for the growth of cricket, the ICC Men's Cricket World Cup 2019,
has not only tapped into the South Asian fans but also provided the game in
England and Wales with a new audience with over 35 per cent of ticket buyers
from the UK having not purchased cricket tickets in England and Wales before
the tournament.

Across 11 first class host venues 800,000 fans have watched the drama of the
ICC Men’s Cricket World Cup 2019 unfold in full stadiums, providing great
atmospheres for the world’s best players to thrill the massive crowds. The
tournament has sold over 95 per cent of tickets - which is the highest percentage
of tickets sold across all editions of the ICC Men’s Cricket World Cup.

Away from the stadiums fans around the world have been soaking up the action
across digital platforms with over 2.6 billion video views of World Cup content. Viewing figures records have also been shattered with Sky Television boasting their
highest audience numbers for ODI cricket in over a decade. Free-to-air coverage for
the final means that broadcasting figures are set to break even more records when
both sides have the opportunity to win the tournament for the first time.
In host cities over 230,000 fans have attended the Official Fanzones and another
huge day is to be expected when World Cup fever takes over Trafalgar Square to
live screen the final.

Steve Elworthy, the ICC Men's Cricket World Cup Tournament Director, said, "When
we started planning the tournament in 2014 we set out an ambition to be one of the
most inclusive and diverse World Cups in the history of the event - and we have

'We have lived up to the prediction of the Duke of Sussex and if you ask the players
they will all agree that they have felt the warmth of the support of their 'home crowds'
during this event," he said.

'We have also widened the fan base in the UK for the game and attracted a younger
and more inclusive audience with more than 9 per cent under 16 and 150,000 females attending, this tournament has ticked every box - full houses, diverse crowds and wonderful entertainment," Elworthy said.

‘When the trophy is lifted at Lord’s tomorrow the winners can declare themselves
worthy champions and the tournament can proudly claim to be the greatest cricket
celebration in history,” he added. (UNI)