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Porsche named official automotive partner of Cincinnati Open
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Porsche named official automotive partner of Cincinnati Open

Agency News

Cincinnati, Jul 9 : Porsche Cars North America has been named the Exclusive Automotive Partner of the Western and Southern Open.

The sports car manufacturer is the exclusive partner in the automotive category of the tournament. The Western and Southern Open is one of five professional tennis events in the world to feature top-tier ATP and WTA tournaments at the same venue in the same week. The 2019 agreement includes official sponsorship of the exclusive Draw Party held Friday, August 9, 2019 prior to the start of the tournament, branding of the on-court serve speed signage, and the provision of courtesy vehicles for players. In addition, Porsche will have on-site vehicle displays, Porsche racing simulators for patrons to experience during the tournament, and branding on all digital and printed tournament draws.

"Porsche and professional tennis both stand for performance and excellence," said Pedro Mota, Vice President of Marketing at Porsche Cars North America. "We are proud to support the Western & Southern Open and hope we can enrich the experience for players, fans and car enthusiasts with some of our latest Porsche models."

"We are excited to form this partnership with Porsche," said Tournament Director Andre Silva. "Just as the Western and Southern Open has a great history in tennis, so, too, does Porsche. We look forward to having Porsche as part of our event in August." In 2018, the Western and Southern Open attracted more than 194,000 spectators. The reigning singles champions are ATP No 1 Novak Djokovic and WTA No 4 Kiki Bertens.

In addition to tennis, the W&S Open features more than 50 musical acts, 20 food vendors, six signature bar areas and a retail plaza for patrons to enjoy between matches. The Western & Southern Open is an ATP Masters 1000 and a WTA Premier 5 tournament and is a member of the US Open Series. This year’s event will take place August 10-18 at the Lindner Family Tennis Center in Mason, Ohio. Started in 1899, the tournament annually supports a number of charities in the Cincinnati area. (UNI)