Kolkata, Jul 5 : In its attempt to engage with the Bengali fans and provide them with
curated content during the ongoing ICC Cricket World Cup, Star Sports, India’s leading sports broadcaster had the Prince of Kolkata - Sourav Ganguly as the expert commentator for the ICC Cricket World Cup 2019 on Star Sports 1 Bangla. Sourav Ganguly or Dada as he is affectionately referred to is revered by all Bengali and Indian cricket fans. Known as the ‘King of Wit’ for his razor-sharp wit and deep cricketing insight when in the commentary box, Dada brings the game alive.
Backed by years of experience while playing for India and whilst at the helm of the team, Dada helps the viewer understand the game in greater detail often analysing well beyond the regular. Given the nature of the highly passionate viewers in the state of West Bengal, there has always been a significant need to bring to them hyper personalised content. Nuances of the game explained in a preferred language by none other than the ‘Dada’ only serves to enhance the viewing experience for this group of cricket fans. Speaking about Bumrah, Shami and Bhuvi’s performances Sourav said, “In the first match when Bhuvi was replaced by Shami, I was little surprised but to be fair, Bhuvi has bowled really well in comparison to Bumrah. In the first few games that Bhuvi played in, he bowled a better depth, line and length. However, the way Shami has bowled against Australia and Afghanistan cannot be ignored and he deserves to be in theteam.
Given the current scenario, Shami has a place in the team at least till Bhuvi recovers from injury and therefore, should deservedly play against England.” He further added on Team India, “India will make it to the Finals and possibly even win because we have a very good and balanced team. We have won because every player is in form and look at where we have reached without a Virat Kohli hundred. That’s why I think this team can go all the way to the end.” Star Sports 1 Bangla is a dedicated sports channel for Bengali fans to enjoy their favourite sports in their very own language – Bangla. The channel was launched with a commitment to foster a multi-sports environment in the country giving the opportunity to fans to enjoy their favourite sports in their preferred language. (UNI)