Corsier-sur-Vevey, Switzerland, Jun 20: United World Wrestling (UWW) and India sports business company Sporty Solutionz have entered into a six year agreement to promote the sport in the Indian sub-continent.
According to the agreement, Sporty Solutionz shall monetise and distribute the UWW media rights in the broadcast and digital mediums for the world governing body for Wrestling.
“This agreement with Sporty Solutionz is a first of its kind in India and we look forward to a long-term partnership that will grow the sport and bring world-class wrestling to an Indian audience,” said United World Wrestling president Nenad Lalovic.
As part of the deal, Sporty Solutionz will also have the right to use recorded footage, feature previews, highlights and news on its partner’s channels. This partnership comes into effect immediately and continues until the end of 2024.
Sporty Solutionz with its expertise, connect and understanding of the market will ensure the expansion of wrestling to new fan base and markets in the Indian-Sub Continent.
Chadha, Chief Executive, Sports Solutions Private Limited, said, “India has a rich heritage, tradition and following for the sport of wrestling. In a rapidly growing economy that India has emerged, the sport of wrestling holds tremendous commercial potential.”
Sporty Solutionz - UWW partnership will cover 4 World Championships, World Cups, Continental Championships, and other age group UWW events. (UNI)