Mumbai, Jun 7 : The National Basketball Association (NBA) and INOX Leisure Ltd (INOX), one of India’s multiplex chains, on Friday announced a marketing partnership to integrate the NBA into select cinemas across Delhi, Hyderabad, Kolkata, Mumbai and Pune.
As the NBA’s Exclusive Multiplex Partner in India, INOX will introduce numerous NBA elements in and around its cinema houses, including co-branded inflatables and popcorn buckets, posters and jersey wall displays. INOX will host screening parties for select games throughout the NBA season, along with meet-and-greet sessions with former NBA players.
“This partnership with the NBA adds a global touch to our brand offering and a new dimension to INOX, and we invite our patrons across the country to come forward and experience the NBA for themselves,” said, Alok Tandon, CEO of INOX Leisure Limited.
“We are thrilled to partner with a dynamic brand like INOX to further connect with our fans in India,” said Diane Gotua, NBA vice president of Global Business Operations.