COA Syndrome
SIMPLIFY

COA Syndrome

A. Sushil Kumar

The evolution from a self-centered life to a selfie-centered generation has been hastened by the multi-screen-age. The ‘I-yuga’ characterised by the social media revolution has heralded a movement, where, depending on our life situations, most of us wish to be at the centre of things.

This phenomenon manifests in a condition where the ‘A-word’ becomes the centre of gravity, so to speak. These include contemporary human desires of the type enunciated in the Maslowian hierarchy: like craving to be the Centre of Affection or the Centre of Affluence at one end of the spectrum; to the sublime at the other end, like striving to be in the Centre of Actualisation or the Centre of Awareness.

And now that we have crossed the BC-era(Before Computers), and entered the AD-era(After Digital), life revolves around Apps. Yes, an App a Day does keep all of us happy. In fact, why not replace the word ‘Happiness’ with App’iness?

So folks, what is that you wish to be centered on? Let's simplify the Centre of ‘A’ (COA) Syndrome which manifests itself in numerous embedded behaviours dominating the public psyche.

Centre of:

App'iness

Authority

Affluence

Accolades

Applause

Adulation

Admiration

Adoration

Attention

Accomplishment

Affection

Acknowledgement

Awards

Appreciation

Actualisation /Awareness/Anonymity.

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Currently, A. Sushil Kumar is Co-Founder, Grochange Global, and Chief Mentor, Mansions. Earlier roles include Dean, Amrita School of Business; Global Head (M&C), Amrita TV; CEO & Mentor, Popular Vehicles.

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