NSDC, Amazon India launch Combat COVID-19 Digital Campaign

NSDC, Amazon India launch Combat COVID-19 Digital Campaign

Agency News

New Delhi, Apr 27: In an endeavour to raise public awareness on the novel coronavirus, the National Skill Development Corporation has partnered with Amazon India, to launch a campaign for awareness on the importance of precautionary measures in combating COVID-19 such as physical distancing and maintaining hygiene.

In addition to this, Amazon and NSDC will engage students and skill trainees through NSDC’s network of more than 11,000 training centres, around 800 Pradhan Mantri Kaushal Kendra and digital interfaces.

Commenting on the 'Fight Against COVID-19 #AwareIndiaSafeIndia; Digital Campaign', NSDC MD & CEO Manish Kumar said, ''The chain of infection can be broken by creating awareness at scale and we believe that Amazon can scale up digital communication in a short span of time, covering millions and impacting community behavior positively.''

Responding to the government’s appeal to the private sector to step forward in the fight against COVID-19, Minari Shah, Head CSR and Director Corporate Communications, Amazon India, said, ''COVID-19 has impacted communities across the country. Relay of accurate information especially regarding preventive measures is the need of the hour for a voluntary and willing effort by people to control the pandemic.”(UNI)