NSDC’s SkillFromHome campaign encourages youth during lockdown

NSDC’s SkillFromHome campaign encourages youth during lockdown

Agency News

New Delhi, Apr 24: In line with its vision to drive citizens of the country towards improving and adding to their skill-sets, National Skill Development Corporation (NSDC) ran a social media campaign SkillFromHome to inspire youth to showcase their skills during the nationwide lockdown.

The campaign was rolled out on IndiaSkills’ official pages across Facebook, Twitter and Instagram and received tremendous response from the users. While the nation stands united in support of the government’s efforts to combat the spread of COVID-19 by staying at home, NSDC is ramping up its infrastructure and has also created multiple platforms through which the youth of the country can develop their skills to match the demands of the evolving industries and the future of commerce.

As part of this contest-based, organic campaign, participants were encouraged to share their skills through a video or a photo and upload it on social media using #SkillFromHome tagging IndiaSkills official handle. Entrants were also encouraged to change their profile names to 'Skill from Home'. The campaign received over 375 entries from youth across the country vying to win some exciting prizes.

The campaign was rolled out on March 31 and concluded on April 20 after generating a total of 2.2 million impressions and inspiring hundreds of thousands more towards developing their skills on their own while they are at home during the lockdown period. It is important to note that the campaign was timed to go live right after the announcement of a nationwide lockdown, where the aim was to channelise people’s energy into more productive means, while still imparting skills.(UNI)