New Delhi, Apr 24: The world leaders have seen the number of their followers grow exponentially in March 2020, as citizens are looking for guidance during the Novel Coronavirus pandemic.
Among all leaders worldwide, Prime Minister Narendra Modi continues to be on top of the list. Mr Modi is still the most popular world leader on Facebook, with more than 44.7 million likes on his personal page and 13.7 million likes on his institutional Prime Minister of India page, which is on fourth position. US President Donald Trump is the second most popular world leader on Facebook, with more than 26 million likes and Jordan's Queen Rania is at third position with 16.8 million likes, although she has registered a slight decline over the past 12 months.
According to a leading global communications agency Burson Cohn & Wolfe (BCW), during the month of March, 721 pages of world leaders analysed in the study, part of the Twiplomacy series, and have added 13 million new page likes, a 3.7 per cent increase, which is almost half of the growth these pages enjoyed overall over the past 12 months.
The pages of Italian Prime Minister Giuseppe Conte and those of the governments of Austria, Estonia and Italy have more than doubled their page likes in March, 2020 alone. For the first time during the study, which is now in its fourth year, has incorporated the true reach per post for each of the Facebook pages of world leaders, defined as a prediction of the number of real views, an influencer gets per post rather than the volume of followers alone. Mr Modi reaches on average 1.7 million of his fans, which represents only 3.8 per cent of his Facebook community.
Brazil's President reaches on average 956,000 of his 10 million fans and the US President, who has 26 million likes, reaches 877,000 fans, which is only 3.3 per cent of his massive community. However, President Trump dominates the rankings for the most interactions with 309 million comments, likes and shares on his Facebook page over the past 12 months, ahead of Brazil's President Jair Bolsonaro, with 205 million interactions. PM Modi, who has more than four times as many page likes, is only in third place with a total of 84 million interactions over the past 12 months. (UNI)