‘NARA’ doesn’t just mean a slogan, proclaimed Modi in the Central Hall of Parliament; it’s going to be our government’s ethos in the years ahead. As the newly minted NDA MPs in the Hall, and television viewers nationwide looked puzzled, he explained with a flourish, NARA stands for ‘National Ambitions + Regional Aspirations’. Thus was born NARA, the latest buzzword.
It is that memorable period in the nation’s history, where a large segment of India is experiencing a high degree of UMANG due to the NITI and ‘rananiti’ of the winning party.
The fragmented opposition tried its best to convince voters that the country was in a terrible JAM. Meanwhile the liberals, gesticulated various forms of MUDRA to convey that the country would be soon thrown to the winds.
At the other extreme were diehards of the republic, eulogizing the return of an ‘anandlok’ of AMRUT.
The majority party felt that all the sins of the past 60 years or so, would get nullified by the PRASAD offered by voters to the government, by way of a second term in office; and that instead of mocking the 56-inch ’chathi’, the losers should join in celebrating the nation’s heartbeat, which manifested in the noble HRIDAY of the messiah.
To those, especially across the shores, who lamented that India would continue to be an area of darkness, there is UDAY at the end of the tunnel, the optimists retorted.
And, to the utter disbelief of naysayers, came the World Bank forecast that India is on the UDAN flight path, and will grow faster than China.
The winners alleged that the real reason why the pessimists kept on whining was because they couldn't digest the GUTS of the new dispensation. Recognize the real BHIM within you, they mocked.
Hey guys, what is going on? What’s all this AMRIT, AMRUT, PRASAD, GUTS, UMANG, BHIM, HRIDAY, UDAY ?
Welcome to a new SAMPADA!
Welcome folks to ‘‘Backronym’’ Bharat! (Backronym, is a type of acronym wherein a suitable word is selected and an expansion created to fit it).
And for those, whose minds are set in Greenwich Mean Time, a simple search of new government schemes will reveal what these insightful backronyms represent. It should be conceded that in an attention-deficit planet, nice-sounding abbreviations aid the cluttered mind.
Anyway, for the benefit of those who don’t wish to take the trouble of an online SPARSH of these ‘Yojanas’, here’s a ready reckoner:
AMRIT (Affordable Medicines and Reliable Implants for Treatment)
AMRUT (Atal Mission for Rejuvenation and Urban Transformation)
BHIM (Bharat Interface for Money)
GUTS (Green Urban Transport Scheme)
HRIDAY (Heritage City Development and Augmentation Yojana)
MUDRA (Micro Units Development & Refinance Agency Ltd.)
NITI (National Institution for Transforming India)
PRASAD (Pilgrimage Rejuvenation and Spiritual Augmentation Drive)
SAMPADA (Scheme for Agro-Marine Processing and Development of Agro-Processing Clusters)
SPARSH (Scholarship for Promotion of Aptitude & Research in Stamps as a Hobby)
UDAN (Udey Desh ka Aam Nagrik)
UDAY (UJWAL Discom Assurance Yojana)
UMANG (Unified Mobile Application for New-age Governance)
The backronym syndrome was deployed in the election campaign too, where the main adversaries were reduced to a SCAM (Samajwadi,Congress,Akhilesh,Mayawati); or marginalized into a RSVP (Rahul-Sonia-Vadra-Priyanka). The unseated class made valiant attempts by way of repartee, but couldn’t rattle the first-movers, with stuff like ODOMOS (OverDose of Only Modi, Only Shah).
Now that the election dust has settled, can the ‘brave-hearted lions’ under a ‘fearless leader’, design an overarching Promising Alternative of Politics & Policies Umbrella (PAPPU)?
More importantly, will the triumphant majority deliver a Bharat beyond clever backronyms, where the populace witnesses remarkable outcomes on key indices: Inclusiveness, Nutrition, Development, Industry and Agriculture (INDIA)?
Sushil Kumar is currently Co-Founder, Grochange Global, and Chief Mentor, Mansions and ex-Dean, Amrita School of Business.