Chennai, Aug 20 : TVS Srichakra Limited, the leading two and three -wheeler tyre company, on Tuesday launched a new brand ‘TVS Eurogrip’ targeted at meeting the needs of the millennial customers.
TVS Eurogrip was born out of extensive consumer research and significant investments in global R and D, design and technology platforms.
As part of its evolution and to associate itself with youthfulness and high performance, TVS Eurogrip is designed with global expertise, made in India and sold across the globe. Talking to reporters, Company Director P Vijayaraghavan said
“India will remain a promising market for two wheelers and we see tremendous growth opportunity. It is a moment of immense pride for all of us as we launch TVS Eurogrip catering to the needs and requirements of the new age Indian rider.''
''With this step, we boldly stride into the future”, he said.
The company believes that the introduction of TVS Eurogrip will fuel its growth aspirations and carve a specialist positioning that will help strengthen its partnerships with vehicle manufacturers and create new benchmarks in the replacement market, he said. (UNI)