Hyderabad, Oct 17: Isuzu Motors India launched the much-awaited, new ISUZU mu-X here on Tuesday.
The new mu-X is built at ISUZU’s state-of-the-art manufacturing plant at Sri City in Andhra Pradesh. Cricketing legend, Jonty Rhodes, the lifestyle ambassador of ISUZU in India, drove the new mu-X with his family at the launch event held at Taj Falaknuma, here.
Speaking on the occasion, Isuzu Motors India Managing Director Naohiro Yamaguchi said, “The ISUZU mu-X has been gathering a lot of momentum in the Indian SUV market and is gradually becoming a preferred choice for many Indian families, thanks to its sheer space and comfort it offers. Today with the all new mu-X, we have upped the ante in our offering to the Indian SUV enthusiasts and changing lifestyle of Indian families, who seek ‘more’ from us. The new mu-X is a perfect answer to those who will appreciate the capability and value it offers. I strongly believe the new mu-X will go on to win many more hearts in India.”
Mr Jonty Rhodes said, “I am extremely happy to be back in India and glad to be a part of ISUZU’s journey. Since my association with the brand in August, I have had the opportunity to travel in the mu-X across the country. Built on the versatile D-MAX Pick-up platform, the SUV has more to offer to travel enthusiasts like me and to many families. It certainly brings the best of both worlds together and it grows on you as you drive it more. I strongly believe it could change the dynamics of the SUV market in India. I wish ISUZU a successful journey with the new mu-X”
The new ISUZU mu-X is available at an attractive price of Rs 26,26,842 for the 4x2 variant. The 4x4 variant is available at a price of Rs 28,22,959 (ex-showroom, Hyderabad).
A key aspect of the mu-X is the 3rd row seating which allows adults to have a comfortable seating with ample leg room and foot-well. Another key aspect is the fully folding second row seat with a one-touch fold-and-tumble feature with maximum ingress space. The full size 7-seater SUV has been designed to provide the best-in-class space inside the vehicle, one of the unique features of the mu-X. Along with space, the mu-X sports other creature comforts, along with superior options for entertainment. All this and much more make the new mu-X truly desirable in the premium full size 7-seater SUV segment.