Ford on Wednesday unveiled its latest global product offering - the all-new Ford Freestyle, a cool, capable & connected, compact utility vehicle (CUV) for Indian consumers.
The all-new product from Ford combines SUV-like robust design, benchmark performance, innovative technologies and outstanding fuel efficiency - for greater choice to consumers in India and markets around the world.
India will be amongst the first across the globe where the all-new Freestyle will go on sale in the second quarter of 2018. "The global unveil of the Ford Freestyle strengthens Ford's continued commitment to India to bring products that consumers want and value," said Anurag Mehrotra, president and managing director, Ford India. "With the cool, capable and connected Ford Freestyle, we are adding yet another great product to our diverse portfolio that will help us expand our family of happy Ford owners in India."
The all-new Freestyle will position Ford to address growing consumers demand for SUV-like vehicles. Such vehicles are being preferred owing to their commanding
seating position & better ground clearance to tackle congested urban environment. Compact SUVs alone, a segment that Ford pioneered with the EcoSport, have
consistently outpaced overall automotive sales in India, growing more than three-fold between 2013 and 2016. In 2017 alone, compact SUV sales in India grew 37 per cent compared to 9 pc in total vehicle sales.
"Just like we did with the EcoSport, we see a lot of potential in offering this compact utility vehicle to meet the SUV owning aspirations of first-time buyers or young achievers who are looking to upgrade their small cars," Mehrotra added. The all-new Ford Freestyle embodies the aspirations of free-spirited buyers who are uninhibited and love to live life to the fullest. These consumers aren't afraid to take their chances and are driven by passion. Their motto in life is to 'Do Everything, & Regret othing'.
Featuring a striking-look, and a commanding stance, the Ford Freestyle uses design elements common to more expensive mini SUVs, according to a company statement here. And it all begins with a unique grille with a dynamic, three-dimensional mesh. Sweeping straight lines moving from front to the rear give the Ford Freestyle robust, muscular, & SUV looks. The front bumper of the vehicle has an integrated skid plate and sculpted fascia sections, that create a protective full-width beam element, accentuating Freestyle's SUV looks and credentials.
The sculpted rear fascia conveys Freestyle's athletic stance while precision detailing in the tail lamps ensure every colour is noticed distinctly. The blacked-out high contrast headlamps in Freestyle, complemented by fog lamp bezel, create an assertive and commanding expression. While an inclined windshield gives the vehicle a sleek, fast profile that communicates a high-end image. The Freestyle will come paired with Ford's all-new, three-cylinder 1.2L TiVCT petrol engine that is small, light, strong and delivers outstanding fuel efficiency. The naturally aspirated engine will generate best-in-class 96 PS of peak power and 120 Nm of torque to deliver Ford's fun-to-drive DNA. Consumers will continue to have a choice to opt for Ford's trusted 1.5L TDCi diesel engine that generates class-leading 100 PS peak power and 215 Nm of torque.