30% rise in sales: Thrissur Night Festival helping business, says Pattabhiraman
Kerala

30% rise in sales: Thrissur Night Festival helping business, says Pattabhiraman

Gireeshkumar P.B

Hailing the ongoing ‘Thirssur Night Shopping Festival’, general convenor of the fest and Chairman and MD of Kalyan Silks, TS Pattabhiraman, said it had helped businesses clock 30 to 40 per cent more revenue.

"More than 20 days have successfully passed and the festival is attracting huge crowds. There are reasons for us as organizers of the festival to be happy. Apart from the visitors across the state, some have visited the festival venues even from outside. People can come and enjoy nightlife with family," he said In an exclusive interview with www.pennews.net.

The idea of a one-month-long night shopping festival came from a group of leading businessmen of Thrissur, including Pattabhiraman and Joy Alukkas, who is the secretary of the festival committee. While thinking about how to tackle the general slowdown in trade, the festival idea was born. The Christmas and New Year shopping in the district could also be done through this festival was also simple logic of these renowned businessmen.

"At the beginning we had a fear on how far women are safe in this small town. But after a couple of days, we understood that people can come and enjoy nightlife safely. Hotels and restaurants are the major gainers. But other businesses, including jewellery, textiles also got good response,” he added.

The festival is spread over Swaraj Round, East Fort, Sakthan Nagar, Kokkala, Vanchikkulam, West Fort, College Road, Marar Road, Poonkunnam, Pattupurakkal and Kuruppam Road. It is basically traders and merchants from the State who are participating in the festival which will be on up to January 15. The shopping goes on late up to 11 pm.

Now only one more week remains to conclude this business. "To attract more crowds to the festival venues, we have arranged more colourful programmes in the next 10 days," he said. "Vanchikkulam which was a dangerous night spot is now attracting more people as part of the night festival. People arrive there from 6 pm and hang on to enjoy food till night. It is a welcoming change," he said.

The night shopping festival will help Thrissur transform itself into a Metro City. Moreover, the image of the city would improve, bringing in a new lifestyle, he said. E-toilets and drinking water facility will be organised at various points in the city.

The festival organisers are 42 bodies, including the Thrissur Chamber of Commerce, Kerala Vyapara Vyavasaya Ekopana Samithi and Thrissur Corporation.

To attract buyers, the organisers have also arranged a prize-draw coupon. People who shop from the establishments in the city during the festival days would be given lucky-draw coupon. The prizes include a car, a bike and other attractive items.

The organisers believe that at least 2 crore people, including those from other districts, would drop in at the city of festival of festivals, Thrissur.

Organisers also plan to create a carnivalesque mood in the city through attractive illumination. Ten illuminations have been set up at Swaraj Round. All businesses in the city would remain open till 11pm. “It is nice to watch the lit decorations in front of all the shops,” Pattabhiram said.

About the future, he is optimistic: “We hope we could push this festival to higher levels in coming years."

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