Thiruvananthapuram, Oct 27 : Forty-five tour operators from 30 countries have reached Kerala to asses the possibilities of Ayurveda tourism as part of Bekal-Kovalam International Ambassadors’ Tour, Bekal Resorts Development Corporation (BRDC) Managing Director Mr Manzoor said on Sunday.
The foreign tour operators would stay in Kerala for 12 days, visiting Kozhikode, Kottakkal, Cheruthuruthy, Ernakulam, Kumarakom, Kollam, Thiruvananthapuram and Kovalam, and assess the possibilities of Ayurveda tourism.
The tour programme, organized by Ayurveda Promotion Society (APS) in collaboration with the Central-State tourism departments and BRDC, was inaugurated by Sanjay Shrivatsa, Regional Director, Union Ministry of Tourism, at Kozhikode on October 25.
The event was attended by Sandhya Haridas, Union Ministry of Tourism, Baby Mathew, President, Kerala Travel Mart, Tariq Hussain Bhatt, COO, KIAL and G.G. Gangadharan, specialist in Ayurveda tourism.
The visitors, representatives of global tour operators from non-native English speaking countries, who arrived at the Kannur International Airport on October 24, had an opportunity to meet local tourism enthusiasts and participate in a business to business meet, BRDC MD said.
The guests were accommodated in local lodging initiatives, which is under the SMILE (Small and Medium Industries Leveraging Experiential Tourism) project, launched by the BRDC in North Malabar.
As part of the tour, delegates experienced tourist attractions of North Malabar, such as Valiyaparamba Lake, mangroves, monkey Island and Sargalaya crafts village."Rich culture and tradition witnessed in the region was soulful experience, tourism potential of this virgin land of north Malabar is yet to be fully explored,” said Yoko Miyamoto, a tour operator from Japan.(UNI)