Economic slowdown or fears of recession cannot beat the Keralite when it comes to booze as part of Onam celebrations. Every year seems to be record and this Onam, it was liquor worth Rs 487 crore that was sold during the eight days up to Tuesday, a day prior to Thiruonam. The record was bettered by an additional Rs 30 crore as against Rs 457 crore worth of liquor sold during the same period last year.
Despite the flood last year, Keralites did not miss the opportunity to be part of the winding queue in front of beverage outlets. This year too, the flood and landslides could not dampen the spirit of guzzlers.
On the day of Uthradam, just before Thiruonam, there was a mad rush to the outlets which saw liquor sales of Rs 90.32 crore, very much higher than the Rs 88 crore the government made that day in 2018
Chalakudy, which had for years together earned the `pride’ of being the Kerala State Beverages Corporation’s outlet to stay atop, had to surrender to the one at neighbouring Irinjalakuda, also in Thrissur district, posting the highest sale of Rs 1.44 crore, up from last year’s top of Rs 1.22 crore.