Srinagar, Sep 12: With an aim to provide optimum prices to apple growers in Jammu and Kashmir, the state Governor Satya Pal Malik on Thursday launched a ‘Market Intervention Scheme for Kashmiri apples for the current apple harvesting season.
This scheme has been approved by the State’s Department of Agriculture and Cooperation, Union Ministry of Agriculture under the aegis of Union Home Ministry.
Highlighting the vital importance of Horticulture Sector in Jammu and Kashmir’s economy, the Governor observed that with a turnover of Rs 8000 crore per year in this sector and close to 7 lakh families directly and indirectly associated with, therefore, this sector needs focused attention on providing every possible support to the growers right from their orchards to the market.
He under that with the launch of this scheme many of the issues relating to the grading of apples, procurement, storage and marketing will be taken care of by the Government.
He said that the National Agricultural Cooperative Marketing Federation of India Ltd (NAFED) will procure and market the apple produce and the apple growers will be getting higher prices for various grades of apple.
The will be implemented in J&K by the Directorate of Planning and Marketing, supported by the Directorate of Horticulture (Kashmir) and Jammu and Kashmir Horticultural Produce, Marketing and Processing Corporation Ltd.While this scheme will help the growers from ‘distressed sale, Mr Malik asked the farming community to be aware of their rights and so that they are not exploited by the market forces or traders.
Governor expressed gratitude to the Union Home Minister Amit Shah for swiftly approval of the proposal to launch this initiative within two weeks.
The Governor’s advisor Farooq Khan described it as a minimum support price for their crop. (UNI)