Like actor Priyanka Chopra, Tennis star Serena Williams also joins with social and dating application Bumble as an investor.
Earlier, actor Priyanka Chopra-backed dating app Bumble debuts in India. India is the first country in Asia to get Bumble, which was founded by Whitney Wolfe Herd shortly after she left Tinder, a dating app she co-founded. Actress Priyanka Chopra's maiden venture as an investor in social and dating application Bumble, which has been launched in India, aims at bringing social change and women empowerment by letting only the woman make the first move in heterosexual matches.
As an investor, the 37-year-old tennis champion, Serea wants to "amplify female entrepreneurs and creating a place for them to personally and professionally champion their growth", read a statement.
Bumble on Wednesday announced Williams, who had earlier teamed up with the company for an ad campaign #InHerCourt, will be joining the organisation as an investor and active member of the Bumble Fund.
She said: "In my life, and today more than ever, I've learned how impactful one woman's voice can be when given a platform to speak and be heard.
"I am passionate about building on this progress and opening doors for women of all backgrounds, especially women of colour, to share their message and trust in their potential to accomplish great things."
Bumble was set up by Whitney Wolfe Herd shortly after she left Tinder, a dating app she co-founded.
In teaming up with Williams for the Bumble Fund. We want women everywhere to know that we are here, we are listening and we believe in you. We are giving women more keys to success, while encouraging them to push their ideas forward and keep thinking big when it comes to their business ventures." Whitney Wolfe Herd said about her co-operation with Serena Williams.
Bumble claims to have 45 million users in 140 countries. Apart from being a date-finding platform, it also facilitates friendships with its "BFF mode" and business networking via Bumble Bizz.