Pakistan invites FB to boost advertisement business

Pakistan invites FB to boost advertisement business

Agency News

Islamabad, Feb 7 : In a bid to get advertisement business from Facebook, Pakistan Information Minister Chaudhry Fawad Hussain has invited the tech-giant to open its office in the country.

Addressing a function on importance of digital media in Islamabad on Wednesday, the Minister said that Pakistan, whose advertisement industry generates about seven billion rupees per annum, has allocated one-thirds of government advertisements to digital media.

He said advertisement platforms are shrinking from formal media to digital media. He said there is a crisis in the media industry, but it is linked with technology as our media houses are lagging behind in using modern technology.

The Minister urged the media industry to initiate research to know effects of digital media on the formal media. He said the government has decided to transform Associated Press of Pakistan into Digital Service of Pakistan. He said the government is spending 850 million rupees on APP, but what an irony it is that majority of its staff is unable to operate an email account.

The Minister said the government is bringing a framework to regulate web TV, social media, and other media. (UNI)