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 IYD: Award to recognise services, campaigns of media houses for propagating Yoga
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IYD: Award to recognise services, campaigns of media houses for propagating Yoga

Agency News

New Delhi, Jun 8 : Acknowledging the positive role and responsibility of media in disseminating the outreach of Yoga in India and abroad, Information and Broadcasting Minister Prakash Javadekar said on Saturday that the Ministry has instituted the first 'Antarashtriya Yoga Diwas Media Samman' (AYDMS) from this year to mark the contribution of media in spreading the message of Yoga.

'This year we have decided to recognise services and campaigns of Media Houses for propagating wellness and healthy living. All media houses from all Indian languages can participate,' Mr Javadekar told reporters here.Yoga is one of India’s gifts to the world and has become the mantra of New India Under the leadership of Prime Minister Narendra Modi, he said.

'Millions of people, over 200 countries celebrate International Yoga Day which is a big achievement; this year we have decided to recognise services and campaigns of Media Houses for propagating wellness and healthy living,' he said.He said the practice and propagation of Yoga has led to 'Healthy life, Healthy living, Wellness and Prevention of Disease'.Yoga has been universally acknowledged by the United Nations and is now practiced globally around 200 countries on June 21 every year, the Minister added.

The Samman to be conferred on Media Houses would be given under various categories:AYDMS will be conferred to Media Houses engaged in Print Media, Electronic and (Television and Radio). Under this, 33 Sammans under three categories will be conferred.

Eleven Sammans will be conferred in 22 Indian languages and English under category 'Best Media Coverage of Yoga in Newspapers'.

The same number of awards will be conferred in 22 Indian languages and English under category 'Best Media Coverage of Yoga in Television'.

Eleven Sammans will be conferred in 22 Indian languages and English under category 'Best Media Coverage of Yoga in Radio'.

The Samman will comprise a special medal/plaque/trophy and a citation and the duration of the coverage for AYDMS would be from June 10 to 25.

The contribution of Media in popularising of Yoga would be assessed by six Juries. Honours will be announced and AYDMS ceremony will be held at a convenient date to be decided later, tentatively in July, 2019.
(UNI)