Panaji, Nov 3: Diwali being just around the corner, the entire nation seems agog with excitement. Quite naturally, at this time of the year, people binge on delicious food and sweets, besides enjoying card parties and a wide array of other activities. Needless to say, Diwali is one of the most-loved festivals in India. Traditionally, the Festival of Lights is all about families and friends getting together, but with passing years, trends have been gradually changing. This year has depicted a new trend for couples and individuals enjoying a holiday break as a part of the festivities.
It has been observed that people are now more inclined towards traveling with their families or solo, rather than staying at home. There are various reasons for this emerging trend. One reason is the rise of impulse travel, typically triggered when people realize there are multiple days in hand as holidays. In which case, many travel lovers prefer to pack their bags and choose a holiday destination to relax and rejuvenate. Secondly, with the easy availability of quality-controlled, beautiful living spaces, travelers have donned their explorer hats while undertaking new adventures.
An analysis by OYO has revealed that pre-bookings during the Diwali period in Goa have increased by 179 per cent on a year-on-year (YoY) basis. The data further revealed that Goa was the top destination among travelers receiving the highest bookings this Diwali followed by Jaipur, Delhi, Hyderabad, Bengaluru, Nainital, and Udaipur.
Calangute and Baga were the top locations where travelers were planning to spend their Diwali holiday while North Goa had emerged as the preferred hub over South Goa, according to a statement from OYO, South Asia’s largest and world’s fastest growing chain of hotels.
At the same time, OYO has also witnessed a 190 per cent rise in the overall pre-bookings during the Diwali period as compared to the same time last year.
OYO anticipated that the spike would touch nearly 250 per cent as the festive week draws closer. Seeing the overall booking trend, solo travel has emerged as a surprising trend as South Asia’s largest hotel chain has recorded a whopping 110 per cent increase in the number of independent bookings by guests while couple travel is recording a 96 per cent increase year-on-year. Across the period of Q4, OYO recorded a magnanimous increase of 180 per cent in the number of bookings depicting it to be the most preferred accommodation choice of travelers.
The most exciting element – hospitality companies are welcoming travelers and playing an instrumental role in making customers feel at home. (UNI)