Actor and filmmaker Cheran and a group of like-minded people hailed actor Suriya’s plan to release Jyothika’s film Pon Magal Vandhal on the OTT platform directly.
After Covid19 outbreak, the releasing films on OTT platform instead of theatres have become the new norm. As the new move may challenge the very existence of theatres in future, the theatres owners and exhibitors are always against this OTT launch. Same happened in Jyothika’s film and theatres owners and exhibitors have threatened to boycott Suriya’s films in the future if the decision of launching on OTT is not withdrawn.
While the film industry is divided in its opinion on releasing films directly on streaming platforms, producers like SR Prabhu, Kalaipuli S Thanu, J Satish Kumar and Cheran have come out in support of Suriya and Jyothika.
Recently, director-actor Cheran has said that this model would work for small budget films but not for high budget films. Supporting Suriya’s move, he wrote on his social media page, “Good move by @2D_ENTPVTLTD .. I appreciate and support.. Bcoz it will create a new path for small budget films.. But this way is not suitable for big budget films.. So theatre owners no need to worry in this issue.”
Directed by JJ Fredrick, Pon Magal Vandhal is a female centric film that has actor Jyothika playing the central character. There are four renowned directors – K Bagyaraj, R Parthiban, Pandiarajan, and Pratap Pothen- come in important roles. The technical crew of this film includes Govind Vasantha for music, Ramji for cinematography and Ruben for editing. Jyothika’s husband and actor Suriya is bankrolling the film under his banner 2D Entertainments.