DD's 'Ramayan' garners 17 crore viewers in first weekend

DD's 'Ramayan' garners 17 crore viewers in first weekend

Agency News

Three-decades-old Ramayan is a hit on TV, once again. Ramanand Sagar's epic mythological series has garnered massive viewership, as people across India stay home due to ongoing nationwide lockdown.

The mega-series recorded a whopping 17 crore viewers in the first weekend of its rerun, becoming the highest-watched serial in Hindi general entertainment space since 2015 when BARC started measuring TV audience.

Two episodes of Ramayan are being telecast every day, at 9 am and 9 pm. The numbers, however, are provisional and are based on only the first two days of the telecast — Saturday and Sunday. The viewership figures for the week, which will reflect the growth in DD National’s viewership since the show began, will be released by BARC next Thursday.

The provisional figures revealed that the viewership for Ramayan peaked on Sunday evening, with figures touching 51 million (5.1 crore) viewers from 34 million (3.4 crore) viewers on Saturday morning when the first episode of the series was aired. The show was also the highest rated in urban areas, including the metropolis’.

The show garnered 45 million (4.5 crore) viewers on Saturday evening and 40 million (4 crore) viewers on Sunday morning.

In all, the four episodes of Ramayan on Saturday and Sunday garnered an average of 28.7 million ( 2.87 crore) impressions and 6.9 billion (690 crore) viewing minutes. The data is for the Hindi speaking markets band.