New Delhi, February 14th, 2020: -Smule iDiva ‘1, 2, 3... Riyaaz’ is India’s first digital-only musical reality launched by ILN Studios, a multi channel network (MCN).
The show would see Punjabi Pop heartthrob Jassie Gill, ‘Tareefan’ sensation Lisa Mishra and Kusha Kapila participate in musical challenges, sing with participants on Smule. The winners will get a chance to feature with them in an original music video.
Slated across 12 weeks, 12 songs and 12 challenges, the ultimate goal of ‘1, 2, 3... Riyaaz’ is to connect with people and have fun. Speaking at the launch, Punjabi Pop Sensation & Mentor Jassie Gill said, “This concept is very unique and I’m excited to be a part of this.”
Smule President, Bill Bradford said, “India is an interesting market for us, as we see young audiences that take up music lessons and are passionate about music creation, but as they grow older this hobby takes a back seat. With this partnership, we want to give everyone an opportunity to experience the journey of re-discovering their passion for singing, performing and being a star. “
With over 36 winners in 12 weeks and a new challenge every week starting 14th Feb, 2020., every budding singer/artist can have multiple shots at winning the big prize of starring in that all-exclusive #123Riyaaz music video with the three mentors.