LAY’S ropes in Ranbir, Alia as brand ambassadors

LAY’S ropes in Ranbir, Alia as brand ambassadors

Agency News

New Delhi, Oct 4 : LAY'S, potato chip brand, has announced leading Bollywood actors Ranbir Kapoor and Alia Bhatt as its brand ambassadors on Friday.

As part of the association the stars will be part of LAY'S new campaign 'Smile Deke Dekho' and will be seen featuring in a series of films together. The first look of the film was revealed today through a teaser on social media on the occasion of World Smile Day.

The brand has brought its global Smile campaign to India as ‘LAY’S Smile Deke Dekho’ campaign. As part of the campaign, LAY’S has introduced packs that feature six different smiles that capture different moods and emotions. The teaser film released by LAY’S on social media captures Alia as she gives different types of smiles using the packs. Ranbir who appears to join in the fun photobombs the picture with a whacky smile of his own.

Commenting on the association, Dilen Gandhi, Sr Director, Marketing-Foods category, PepsiCo India, said, 'We are thrilled to have Ranbir and Alia on board as brand ambassadors for LAY’S.' (UNI)