Hyderabad, Sep 30 : Jaipur-based Amrapali, known for Heritage Jewellery in the country ,is the official Jewellery partner for the Chiranjeevi acted film ‘Syeraa’ to be released on October 2, 2019 across the world.
This was disclosed in a joint press conference here on Monday by Ms. Ms. Sushmita Konidela, Stylist and Designer for SyeRaa Narasimha Reddy Movie and Mr.Anil Ajmera, Director Amrapali Jewels.
The Silver Gold Plated Jewellery collection will be available to purchase at all Amrapali stores. The company has its showrooms in Jaipur, Delhi, Mumbai, Bangalore, London and New York. Its jewellery is sold through several other well-known stores throughout the world. Amrapali Jaipur is available in over 36 outlets, including major markets throughout the world.
“ I have been associated with films as stylist and designer from the film Shankar Dada. But, this film is totally different and its inspiration is unique, the designer said.
Amrapali’s jewellery is used for Tamannah in the film. The heritage and antique look of the jewellery of Amrapali is best suited for the character. That is why we have chosen Amrapali and we are happy to have associated with them , said Ms. Sushmita.
Actress Tamannah Bhatia plays the part of Lakshmi and her jewellery has been specially designed keeping in mind the power that her character has to convey. She can be seen in a mix of jewellery with an old finish and vintage look with some two tone (Silver & gold plated) necklaces. Not to be missed is her Bold Rudraksha necklace with a memorable pendant for a stern look and also some delicate floral crystal studded necklaces and belts.
In some scenes, she can also be seen in magnificent Jadau Jhoomar which imbibe the design elements of that time, shared Mr. Anil Ajmera. “Since the film is based on the legendary Narsimha Reddy who was a well-known figure in Indian history, we have taken a lot of references from documented information available.” Says Tarang Arora, Creative Director of Amrapali Jaipur.
The design team of Amrapali went through intensive archives to look for suitable references and designs and had some brainstorming sessions with the designer of the movie to bring about suitable yet memorable jewellery for the movie. The collection is as striking as it is grand and flaunts the use of Kundan and Jadau in statement pieces.
Amrapali has also created temple jewellery for different looks and have ensured total jewellery which included earrings, necklace, chokers, nose pins, rings, anklets, armlets, belts so that the entire look is impactful and synced, said Arora.
Amrapali’s exquisite creations are worn by leading celebrities from across the globe in movies like Troy, The Best Exotic Marigold Hotel, Ram Leela, Saawariya, Khoobsurat, Cocktail and most recently, Baahubali 1 & 2 and Manikarnika.
Amrapali is the only Indian Jewelry designers to present their collection in Fashion Weeks of Milan and New York. (UNI)