New Delhi, Jul 10: As a part of its 'Hawa Badlo' initiative, GAIL Ltd launched the much awaited web series 'Hawa Badle Hassu'.
The one of its kind campaign keeps growing with each leg and this time around the company has embarked upon a unique and ambitious approach of a full season of a web series.
The series is heavily hinged on entertainment conspicuously conveying the messages that company stands for- crusade against air pollution and environment conservation.
'Hawa Badle Hassu' is an Environmental Sci-Fi thriller web series with a total of 40 minute run time broken into four episodes. Each episode tackles crucial spaces and aspects pertaining to Environment (pollution).
The first episode focuses on 'Home Environment' and as the story progresses it moves to cover topics like 'Education and career building options around environment', 'Outdoor Environment' and finally escalates to 'Global Environment'.
Actors from mainstream Hindi cinema have been cast for all key roles with Chandan Roy Sanyal essaying the lead and titular role of 'Hassu'. Sanyal is joined by Smita Tambe, Vikram Kochar and Hollywood actor Zachary Coffin in meaty roles.
Executive Director RK Singhal said, "As GAIL India’s Hawa Badlo campaign keeps growing and we keep getting more ambitious. Right from the outset it has garnered positive response and we have been able to make the right impact. This time around we wanted to see a culmination of what we started three years back. Its 40 minute of engaging content and Hassu keeps you hooked on. Hawa Badle Hassu is path breaking and out of the box thinking at its best. No better medium than entertainment to convey an important message."
He added, "The best part about this series is that at no point it gets preachy which is why you would want to go through it, grasp and retain the messaging. Also if you have been tracking the Hawa Badlo campaigns you would notice that we come up with something unique each time. It was a short video in its first leg and then we came up with a music video as HawaBadlo Anthem but each time impactful storytelling has been with our core messaging has been top priority."
The series is co- written and produced by Protiqe Mojoomdar (Handyyman) who has been associated with the 'Hawa Badlo' Campaign earlier as well.
'Hawa Badle Hassu' is directed by duo- Shaptaraj- Shiva and it is launched on leading OTT platform SonyLiv. The series comes close on the heels of World Environment day. (UNI)