New Delhi, June 5: Actress Sara Ali Khan who is just two films old in Bollywood has become the sensation within such a short span of time with marketers betting big on her.
The two-film-old starlet already has 11 brand endorsements in her kitty, with an estimated annual revenue of over Rs 30 crore this year alone right from a sports brand to jewellery brand. The range of her brands are varied.
Sara endorses brands including Fanta, Puma, Ceriz (footwear and handbags), Veet and Tribhovandas Bhimji Zaveri (TBZ). The actress has also signed deals with a big Chinese mobile manufacturer brand, a fashion label and brands under the product category of cosmetics, hair care, personal care and audio electronics.
Experts said that Sara Ali Khan was one of the biggest launches last year with star-like qualities and massive reach.'There is a serious paucity of ladies in Bollywood, which has vastly opened the market for Sara Ali Khan and maybe Janhavi Kapoor too,' said Sandeep Goyal, chairman, Mogae Media and a brand expert.
According to Sara, she thinks she is lucky to be associated with brands that she always wanted to be associated with.'These are the brands I personally use. I believe in being original and true to myself rather than trying to fit into set norms,' she said.
With her debut, Sara has established herself as the fresh face of Bollywood and is a big influencer with her massive social media reach. Being a newcomer, Sara Ali Khan made heads turn with two back to back films last year and has many films in her kitty, already. Sara Ali Khan will be next seen in Imtiaz Ali's movie, 'Love Aaj Kal 2' and 'Coolie No. 1'. (UNI)