Bollywood, which has always supported campaigns to end violence against women and girls, has dedicated a new anthem called 'Chulein Aasman', sung by Farhan Akhtar and Salim Merchant.
Launched on the occasion of International Women's Day on Thursday, the song is part of 'Bas Ab Bahut Ho Gaya,' a digital campaign, which aims to raise awareness on ending violence against women and girls. Endorsed by celebrities from the film and music industry, the initiative includes six short films that narrate the personal experiences of celebrities such as Vidya Balan, Sania Mirza, Barkha Dutt, as well ordinary women, who set an example of extraordinary courage.
Written by Farhan, along with Shraddha Pandit, and composed by Salim-Suleiman, Chulein Aasman calls for empowering women by giving them equal opportunities, so they can realise their true potential.
Speaking about the track, Poonam Muttreja, Executive Director of Population Foundation of India said, ''We see an alarming rise in violence against girls – for many even before they are born – and on women, who refuse to be subjugated.
''Through Chulein Aasman, we would like to call upon all Indians to value girls and women and end all forms of violence against them''.
Talking about the initiative, renowned Director Feroz Abbas Khan, who is also a part of the it, said "Through the power of music, Chulein Aasman invites people to join the campaign and say 'Bas Ab Bahut Ho Gaya- Enough Is Enough'.
''Women can be truly empowered, when they cease to fear discrimination and violence, and it is imperative that our men and boys play an active role in making this possible. Challenge regressive norms, build a new world where equality, dignity and safety for women and girls is a reality – that's the message we would like to spread on the International Women's Day."
Funded by the Population Foundation of India, along with Farhan Akhtar's Men Against Rape and Discrimination (MARD), the digital campaign has reached out to the youth across India through panel discussions on college campuses, a filmmaking contest and a celebrity concert titled 'Lalkaar,' held in Mumbai in November, 2017.