New Delhi, Apr 2 : Branding on digital media will boom in 2019 as a report suggests that smartphone brands would collectively spend Rs. 330 crore on digital marketing this year, up by 20 per cent compared over previous year.
According to Research and Consulting firm techARC first edition report on ‘Smartphone Digital Marketing in India’, “Digital is increasingly and becoming the preferred mode in marketing of smartphones as it helps brands to establish an engaging connect with the millennials, who are either the buyers or influencers for smartphones.”
techARC founder and chief analyst Faisal Kawoosa said, “Smartphone brands will cumulatively spend over Rs 330 crores on digital marketing in India. 72 per cent of this spending will be consumed by digital marketing over mobile platforms with the remaining being spent on web platform marketing."
The report enumerates the advantages as well as challenges of digital marketing for Smartphones. The report highlights that 34pc of the digital marketing spend would be done to improve search results including keyword bidding and SEO. Social media marketing would consume 26pc of the digital marketing budgets for Smartphones in 2019.
Similarly, 24pc, 10pc and 6pc would be spent on Performance Marketing, Programmatic Marketing and Influencer Marketing respectively during the period. Among the key advantages, Digital Marketing offers includes call-to-action and rich media messaging to compliment a product like Smartphone, where a brand wants to communicate a lot many details.
"At the same time, the main challenges remain that of creativity and innovations, besides ad-fraud which results in the inefficiencies of digital marketing, reducing the RoI as well as hurting the brand image," the report stated.