KVIC potters using innovative methods to prevent spread of coronavirus
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KVIC potters using innovative methods to prevent spread of coronavirus

Agency News

New Delhi, May 12: Khadi and Village Industries Commission (KVIC) Chairman Vinai Kumar Saxena on Tuesday said that at a time when even the smallest bit in the fight against COVID-19 counts and raises hope, scores of KVIC potters in a Rajasthan village are drawing the country’s attention with their unique campaign to prevent the spread of coronavirus.

Every earthen pot, particularly pitchers, made by these potters in Kishanganj village of Baran district in Rajasthan has a message on ways to fight corona. The idea is to ensure that the message reaches every household and people come across the message every time they drink water from it. The potters have printed messages like, 'Use Mask', 'Stay Home, Stay Safe', 'Prevention is Cure' and 'Beware of Corona', on the pitchers whose sale has gone up with rise in temperature. This will ensure that every member of a household reads the messages at least 4-5 times a day.

The KVIC chairman lauded the efforts of the potters saying such distinctive way of communicating with masses will leave a great impact in the fight against corona.

He said such a unique campaign will be an inspiration for many others. The potters in Kishanganj village are the beneficiaries of KVIC’s Kumhar Sashaktikaran Program, an initiative aimed at strengthening the potters’ community across the country. The program has been launched in several remote areas in states including Uttar Pradesh, Madhya Pradesh, Himachal Pradesh, Maharashtra, J&K, Haryana, Rajasthan, West Bengal, Assam, Gujarat, Tamil Nadu, Odisha, Telangana and Bihar.

In Rajasthan, more than a dozen districts including Jaipur, Kota, Jhalawar and Sri Ganganagar have benefited by the programme. "Kumhar Sashaktikaran programme has changed the lives of the potters. The main objective of this mission is to bring back the potters’ community to mainstream. By providing potters with modern equipment and training, we are trying to reconnect them with the society and revive their art," Saxena said. (UNI)

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