San Francisco, Apr 24 : Apple has created an official account on the popular short video-sharing platform TikTok, but nothing has been posted yet from the verified handle.
Apple's account can be accessed through the username @apple on the TikTok website and the TikTok app.
The account (@apple) is relatively new and has only 4,138 followers by the time of writing this article and so far, Apple has not posted any videos to the account.
Apple may use TikTok to bolster the #ShotoniPhone campaign, which could be considered a success on Instagram where Apple has more than 23 million followers, 9To5Mac reported on Thursday.
TikTok focuses primarily on entertaining videos, with Apple certainly sharing content that has been shot and edited with the iPhone.
Another possibility is that the company may use its TickTalk account as a business account, much as it uses its Twitter account.
Meanwhile, Apple is already running ads on the TikTok service, so the account may also be related to its advertising efforts.(UNI)