Kolkata, Apr 08 : Aashirvaad Svasti, the fresh dairy portfolio from ITC Ltd. has committed to supply its vitamin-fortified milk to underprivileged children in Kolkata.
Aashirvaad Svasti will distribute its milk through the network of three NGOs - Save the Children, Hope Kolkata Foundation and SOS Children’s Village India that have a wide reach among orphanages and poor households in Kolkata. The Vitamin A fortified Aashirvaad Svasti Milk will be supplied until the declared lockdown period.
ITC Foods had started vitamin fortification of its milk in December 2019. Vitamin fortification in milk is one of the effective ways to address related deficiencies, especially in children while enabling them to receive their daily vitamin requirement.
Vitamin A is a very essential micronutrient and is known for supporting the immune system among children. Commenting on the initiative, Mr Sanjay Singal, Chief Operating Officer –Dairy & Beverages, ITC Ltd, said, “Milk is known to be one of the best forms of providing nutrition to children. A stronger immune system can help children fight external vulnerabilities..”
Save the Children’s Director – Programmes & Policy, Anindit Roy Chowdhury, the director of Hope Kolkata Foundation, Ms Geeta Venkadakrishnana SOS Children’s Village of India spokesperson and Secretary-General, Mr Sudarshan Suchi spoke about the program,(UNI)