Lockdown drives sales of video games
Business

Lockdown drives sales of video games

Agency News

Sales of the latest video games have smashed records as millions are stuck at home after governments around the world locked down entire cities and pushed for social distancing measures to stop the coronavirus from spreading.

Nintendo’s latest installment of its Animal Crossing franchise, titled New Horizon, was released on March 20 and sold more than 1.8 million copies in its first three days in Japan, according to video game publication Famitsu. In the U.K., the title sold more copies in its first week on the shelves than the launch sales of all previous entries in the series combined, gaming publication gamesindustry.biz reported.

Piers Harding-Rolls, research director for games at Ampere Analysis, told CNBC in an email that the early sales figures were “an outperformance on prior expectations.”

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