New Delhi, Jan 21: Automobile major Hyundai Motor India Ltd launched its new Sedan car Hyundai AURA, here on Tuesday.
Hyundai AURA is till now, India's only compact BS VI diesel engine car, which is set to redefine the Sedan segment with a Sensuous Sporty Design language, said MD and CEO of Hyundai Motor India Ltd, S S Kim, in a statement here.
He said AURA was an embodiment of the spirit of the millennial, having the 'Vibrance of Positivity' and 'Spirit to Go the Distance,' as it's taglines. ''The all new AURA marks industry's first and the most significant launch of the Decade 2020.
''It conveys a modern and stunning design, offering versatile characteristics and exhibiting elegant styling and bold character form, to deliver a fresh interpretation of Hyundai's signature design language of 'Sensuous Sportiness,' specifically crafted for progressive Urban and Millennial customers,'' he added. Mr Kim highlighted AURA's eco-friendly and cost-effective features, saying ''AURA will be India's only Sedan, equipped with BS 6 Diesel, 1.2 litre ECOTORQ Engine, offering superior power, superior performance and fuel efficiency. ''The 1.2L Petrol (BSVI) was priced at Rs 5.8 lakh (Ex-Showroom Price), while it's highest range went up to Rs 7.86 lakh.
''With class-leading features and superior performance, will be a game changer, creating excitement and establishing new benchmarks in the automobile industry,'' he added. He said the vehicle was a perfect harmony between the four fundamental elements of proportion, architecture, styling and technology. The design aims to bring instinctive beauty, create emotional value and desirability, he added. (UNI)