Business

Digital ad insertions record dip by 12% in 2019: Report

Agency News

According to the data released by AdEx India, the digital ad insertions in India is going down by 12 percent during January to February 2019 as as compared to the same period last year.

AdEx India, the AIS (Advertising Information System) division of TAM Media Research is the country’s central and neutral advertising monitoring and information POWERHOUSE. AdEx data especially plays a crucial role for marketers in planning their advertising campaigns. It also helps measure their performance thereby taking well informed decisions.

Though marked by 5 percent decline, Amazon Online India kept its top position as the most advertised brand in digital ad insertions in 2019. Its ad volumes have increased by 22%. Interestingly, ecommerce-online shopping was the top category in all months of 2019 except January and March where redbus.in was the most advertised brand.

As per the data, ad insertions of education and computer sector rose by 38% and 29% respectively, in 2019 when compared to 2018. While ecommerce-online shopping was the top category with 10% share of insertions, professional service-industrial/B2B category witnessed more than two-fold rise in digital ad insertions, leading the category to climb up 20 positions to grab the fourth rank in 2019. As for advertisers, Kieraya Furnishing Solutions, Pilani Soft Labs and Max Life Insurance saw significant growth in ad insertions in 2019 with Furlenco Home Furniture Rental securing the second position in 2019 as opposed to thirteenth position in 2018. Netflix was among the top three advertisers on digital.

In terms of publishers, YouTube.com retains its number one spot as the top web publisher with 25% share in 2019. Following YouTube, timesofindia.indiatimes.com and rediff.com stand at second and third position with 1.3% and 1.1% share, respectively.

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