Hyderabad, Nov 19: CCL Products Limited (Continental Coffee), one of the world’s largest private label instant coffee manufacturer, on Tuesday announced the launching of four new flavours of 3-in-one premix coffee under the brand ‘THIS’.
THIS is a creamy coffee which launched last year, as well as consumer trends, Continental Coffee is launching exotic café like flavours, the company said in a release here.
THIS 3 in 1 premix coffee, which will be now available in 4 flavours – hazelnut, cappuccino, mocha and caramel, will be available in 22g sachet @Rs 20 and 6 sachets in one box.
These will be available across leading e-commerce platforms like Amazon, Flipkart, Big Basket.
The company also plans to cover all the major supermarkets and select Kirana stores throughout the country.
Consumer marketing head Preetam Patnaik said worldwide CCL’s coffee was being consumed at 1,000 cups per second.
CCL exports its processed coffee to more than 90 countries supporting more than 250 brands. (UNI)