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Telangana contributes 12 pc of direct sales in Southern Region: IDSA
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Telangana contributes 12 pc of direct sales in Southern Region: IDSA

Agency News

Hyderabad, Nov 1: India’s Direct Selling Industry has witnessed a Compounded Annual Growth Rate (CAGR) of approximately 16 per cent and grown from Rs 8,308 crore in 2015-16 to Rs 13,080 crore in 2018-19, according to an Annual Survey released by Indian Direct Selling Association (IDSA) here on Thursday.

To highlight the findings of the Survey with focus on regional contribution, IDSA, an autonomous, self-regulatory body for the direct selling industry in India, today organized a day-long Symposium on Annual Survey 2018-19 for Direct Selling in India. The Symposium, which was inaugurated by Telangana Water Resources Development Corporation Chairman v Prakash Rao, highlighted the contribution of the Southern Region especially Telangana to the growth of India’s Direct Sales.

The highlights of survey findings are the global direct selling industry stood at around US $ 192.9 billion in 2018 showcasing a growth of 1.2% from the industry value US $ 190.5 in 2017. The Indian Direct Selling Industry’s contribution to the exchequer stood at around 25000 crores in 2018-2019 while the North India contributed 27 per cent and 25 per cent by West India.

Addressing the gathering after releasing the survey report, Prakash said TRS party included Direct Selling in its Manifesto in 2014. Our Chief Minister is positive about Direct Selling industry and the potential in the state. Telangana is the first state in the country to implement Guidelines brought out by the Central Government on Direct Selling, he informed.

Addressing the Symposium, IDSA Chairperson Rini Sanyal, said the Southern region comprising of Karnataka, Tamil Nadu, Telangana, Andhra Pradesh and others contributed 19 per cent of the direct selling sales in the country in 2018-19.

Our Survey revealed that Telangana and Andhra Pradesh contributed 12 per cent and 10 per cent respectively of the Southern region direct selling sales, she said Telangana ranks third in the region and offers huge potential for direct selling. The state would benefit enormously with the growth of the industry here,” she added. (UNI)