Panaji, Oct : ASICS, a Japanese sport performance brand, has set a target to raise its concept store count to approximately 42-46 by end of the year.
In an exclusive interview Rajat Khurana, Managing Director, ASICS India, said the company also aimed at continuing its retail expansion by opening six-seven more stores in the year 2019.
'ASICS India currently has 41 stores in 27 key metros, Tier1 & Tier2 cities across India. We aim to continue our retail expansion, by opening 6-7 more stores in 2019, raising the store count to 42-46 approximately by this year,' he said.
Elaborating about plans of the company for Indian market, he said,'We are very excited about the opportunities that lie ahead for the brand and want to make sure that we are ahead of the ever-changing consumer needs by combining innovation and fashion. We have all witnessed a shift in the Indian retail scenario towards comfortable yet stylish clothing resulting in the rise of the athleisure category. Further to that, people are also getting conscious about fitness and the kind of top to bottom look they want to sport. This amalgamation of function and fashion has given rise to ASICS SportStyle globally and India is no different. We have made a conscious effort towards this objective by roping in India’s youth icon, Tiger Shroff as the Brand Ambassador in India. His reach and connect with the younger audience will surely help us establish our presence in this category.' He said the company had 41 stores in the country and out of those four were concept stores in Mumbai, Hyderabad and Goa.
'With our exclusive stores, we want to introduce consumers to highly technical aspects of the brand’s products to create a powerful brand experience. The store immerses consumers in a world where both the mind and body are stimulated and offers a wide variety of running, training and Sport Style inspired shoes and apparels for men and women. Most of our upcoming stores will follow the new global format and you will see an increase in the number of concept stores across the country by next year,' he said. (UNI)