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Amazon concludes nationwide Festive Yatra
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Amazon concludes nationwide Festive Yatra

Agency News

Kolkata, Oct 11 : Amazon today concluded its 25-days nationwide Amazon Festive Yatra, a unique “house-on-wheels”- showcasing the best of India selection on Amazon.in in Bengaluru by donating it to the Akshaya Patra Foundation to support the cause of the girl child in India.

The donation includes over 600 products from small and medium businesses and micro entrepreneurs, worth over Rs 10 lakhs. It also includes innovative products from India’s startups, women entrepreneurs as well as traditional and unique handicrafts and handlooms from artisans, weavers and tribal communities from across India, a release issued here said.

Some of the products from the #AmazonFestiveYatra were auctioned at a fund raiser supported by the two organisations for the cause of the girl child. Most of the products in the auction were unique traditional Indian handicrafts such as traditional Rogan art painting from Gujarat, Dokhra art from Chhatthisgarh, Brass and marble from showpieces from Uttar Pradesh, Tanjore paintings from Tamil Nadu and more.

Manish Tiwary, Vice-President, Category Management said, “At Amazon, we have a deep conviction that our success is closely connected to the entire ecosystem growth and we have therefore chosen to work with more than half a million small businesses across the country, including many traditional artisans, women entrepreneurs and emerging businesses. The #AmazonFestiveYatra traversing 6000 kms across 9 states and 13 cities in 25 days was a celebration of this ecosystem, to showcase how we are bringing the best of India to our customers this festive season."

"This celebration could only be completed with the joy of giving and this festive season, the Amazonians have decided to support the cause of the girl child in multiple ways including an employee fund-raising and volunteering program for October. With this cause close to our hearts at Amazon, we therefore decided to partner with Akshaya Patra Foundation as we have worked with them for last few years and value their experience, scale and commitment to improve lives. We are humbled and honored we can continue to help and look forward to an even stronger relationship in times ahead to help make lives better,” he added.

Speaking on the association, Shridhar Venkat, CEO, The Akshaya Patra Foundation said, “The work we do is made possible by the support of well-wishers and donors. Amazon has been a generous and thoughtful partner, using its scale and reach across the country to contribute in a meaningful and impactful manner. The festive season for us is as much about rallying contributions from across the country to ensure every child has food on the table, as it is about celebration. We are grateful for the partnership and alignment with Amazon that will support the girl child empowerment.” (UNI)