Fortis Healthcare ties up with TikTok to launch ‘Unmute Yourself’ challenge

Fortis Healthcare ties up with TikTok to launch ‘Unmute Yourself’ challenge

Agency News

New Delhi, Oct 10 : On World Mental Health Day, Fortis Healthcare, India’s leading healthcare solution provider, is partnering with TikTok, the world’s leading shot-video platform, and People Like Us Create(PLUC), India’s leading mobile storytelling network, to launch an initiative called #UnmuteYourself.

This is an online movement against silence and stigma attached to mental health.
As part of this initiative, Fortis Healthcare and PLUC will be conducting an interactive workshop with school and college undergraduate students to sensitise them about the importance of mental health in our everyday lives.

These workshops will be conducted by Dr Samir Parikh, Director, Department of Mental Health and Behavioural Sciences at Fortis Healthcare. The workshops will be conducted across Delhi NCR, Mumbai, Bengaluru, Chennai, Jaipur, Mohali, Ludhiana and other cities.

Close to one in every five people across the world suffers from a mental health related disorder at some point in their life.

“The topic of mental health has not been discussed enough, and those who have expressed concerns about their mental health have often been made to feel inadequate. It’s high time we tackle this matter without inhibitions. Through this collaboration, we hope to create a community of users who can support and offer viable solutions to break stigmas related to mental health and motivate individuals to freely express themselves,” said Mr Nitin Saluja, Director, Public Policy (India) at TikTok.
“With this UnmuteYourself challenge, we aim to encourage TikTok users to create videos that are essentially personalized action plans for people wishing to take early action to improve their mental wellbeing. This is part of our ongoing commitment towards empowering our users to take care of their mental health,” Saluja added.