Kolkata, Oct 03 : More than 1,000 volunteers of Hindustan Coca-Cola Beverages (HCCB) - one of India’s largest FMCG companies, participated in the country-wide cleanliness campaign to commemorate the 150th Birth Anniversary of the father of the nation, Mahatma Gandhi.
The week-long community-led initiative is part of the company’s global initiative of World Without Waste, a programme that among other things aims at collecting and recycling all types of plastic waste.
Launched across 18 locations, the programme was designed to support the Government of India’s ‘Swachhta Hi Seva’ initiative to promote cleanliness in the country.
Consisting of the company employees, gram panchayat members, local school children, government officials, and representatives of different social organisations, the volunteers participated in the swachhata rally to create awareness and conducted door to door collection of waste in their respective communities across 18 factory locations of HCCB.
HCCB also distributed waste collection bins and cleaning and safety equipment among the village clean guards and felicitated them to reward and recognise their contributions and dignity of labour.
As part of The Coca-Cola Company’s World Without Waste initiative and compliance under Plastic Waste Management Rules 2016, HCCB launched its Plastic Waste Collection & Recycling program in May 2018 in partnership with United Nations Development Program (UNDP). (UNI)