Kolkata, Sep 17 : Airtel Payments Bank today announced the launch of its latest innovation - the Bharosa Savings Account, which has been designed to serve the unique needs of underbanked and unbanked customers and contribute to the Government’s vision of financial inclusion.
Besides offering convenient banking services, Bharosa Savings Account offers free Personal Accident Insurance cover worth Rupees Five lakhs on maintaining a balance of just Rs 500 along with one debit transaction per month.Customers will also be eligible to cashback if they decided to receive government subsidies in their Bharosa account or if they made cash deposits in it.
Bharosa has been designed on the basis of extensive market research. Through this innovative account construct, Airtel Payments Bank aims to create formal banking behaviours of usage and transactions through a bank account, all accessed through a point more close to the underserved.
Mr Anubrata Biswas, MD & CEO, Airtel Payments Bank, said, “We are delighted to launch Bharosa Savings Account—a truly innovative, differentiated and relevant offering designed to address the needs of the financially underserved. "(UNI)