Kolkata, Sep 10: For the past few months, the West Bengal Government’s brand, Sundarini Naturals, has been selling organic sweets in Kolkata.
The sweets have started earning a name for themselves for their taste and quality. Being organic, that is, free from chemicals, the cost of manufacturing and consequently, the prices of the sweets are a little more but they are definitely worth the while.
To make these sweets widely available, the Government has decided to adopt the franchise model. Advertisements have been placed in newspapers, asking interested parties to become franchisees. The franchise model would also open up an avenue for people to set up their businesses, selling first-rate products. Initially, permission for five more stores in Kolkata would be given – at Haltu, Diamond Park, Muchipara, Lake Market and Santoshpur.
The brand is owned by Sundarban Cooperative Milk and Livestock Producers’ Limited (SCMLPL), which is an initiative of State Animal Resources Development Department. A speciality of the cooperative society is that it is run by women, and all of them are poor villagers from the Sundarbans region.
The setting up of the brand, a brainchild of Chief Minister Mamata Banerjee, has enabled them to become self-sufficient. Packaged milk, ghee, honey, rice, sona moong dal, eggs, paneer and several other products are sold under the brand name. It is worthwhile to mention that on June 1, 2018, on the occasion of World Milk Day, Sundarini Naturals was awarded by the National Dairy Development Board for its superior quality of dairy products. UNI