New Delhi, Sep 5 : Mrida, through its FMCG brand 'Earthspired', has launched healthy millet based 'Quick Cook n' Serve' Upma and Khichdi, that combines convenience with health and wellness.
Earthspired represents a healthy, wholesome and 'straight from rural India' business, according to a company statement here on Thursday.
Available in 200 g packs, these products are available on Amazon, BigBasket and Mrida’s site, earthspired.com.
Understanding the need for healthy and convenient food choices without fortificants, Earthspired Ready to Cook range comprises of Millets or 'Nutri-cereals' (also referred to as wonder seeds). These RTC products are formulated to give more nutritious and healthy options, along with good taste and convenience of preparation and use.
The Earthspired range, through its 'More Millets More Health' value proposition, provides wholesome nutrition fulfilling specific health requirements.
''In today’s day and age, we focus more and more on Ready to Cook offerings that add convenience to our daily lives. Keeping this in mind and the nutritional value of Millets, we have created our first offerings that are a powerful mix of ease of use, and health. Unfortunately in our quest for off the shelf products, health becomes a low priority. Our products are here to change that. Our Upma and Khichdi are powered by Millets that have complex carbohydrates with high dietary fibre and essential nutrients,'' says Ms Iksha Chhabra, Chief Nutritionist and Business Head, Earthspired.
The Millet Upma pack is available at an MRP of Rs 90 per pack and the Millet Khichdi pack is available for Rs 100 per pack.
Earthspired Millet Upma is a special multigrain, gluten free mix of Foxtail Millets, Bengal Gram and Spices. High in complex carbohydrates, dietary fibres and proteins, this ready to cook upma makes a wholesome, nutritious and tasty breakfast or snack option. (UNI)